ISRTLV // 20152024

Adi Abramov is a talented individual who blends the worlds of industrial design and mechanical engineering. A graduate B.Des degree from Shenkar, a school for engineering and design in Tel Aviv. specialized in ergonomics, facial features, and clothing design with a focus on the human head during his studies. Parallel to his design expertise, Adi also possesses in-depth knowledge of mechanics and aviation from his practical engineering background. This combination allows him to approach every design process with a keen eye for both functionality and aesthetics, ensuring optimal efficiency.

Adi's exceptional works has garnered international recognition, with his designs being showcased in esteemed exhibitions in France, Paris and Germany,Dusseldorf. Furthermore, his designs have achieved top honors in prestigious awards, a testament to his innovative and meticulous approach.

  • FIT Sport Design 2024 Winner 3 Awards (Rayzor)
  • SILMO d’Or Paris 2023 Finalist (Rayzor)
  • Green Product Award 2023 Winner (Unfoldable)
  • SILMO d’Or Paris 2022 Winner (Unfoldable)

FIT Sport Design Awards
Mivision - the ophthalmic journal
Intramuros - the design magazine
Eyebizz - optics

DOC 234—34/2

DEUS:   088/26812—81
REX-13: 978-0882681/283
Bendit is a compact toy car designed for kids, aimed at encouraging creativity and problem-solving while providing an enjoyable driving experience. What sets Bendit apart is its sustainable design, incorporating the use of cardboard. By utilizing cardboard as the primary material, Bendit promotes environmental consciousness and teaches children about the importance of sustainable choices.
Not only does it allow young ones to engage in a game where they can create and solve challenges, but it also promotes the concept of reusing and recycling materials, rather than solely relying on purchasing ready-made cars. Through Bendit, children learn that they can have fun while being mindful of our planet’s well-being.  

all rights reserved © 2024