ADI ABRAMOV

03 / 05 Industrial Design

BENDIT

Toy Design · Sustainable Materials 2022

A red folded-cardboard Bendit toy car in a low sports-car silhouette beside its cylindrical BENDIT packaging tubes.

Bendit is a compact toy car designed for kids, aimed at encouraging creativity and problem-solving while providing an enjoyable driving experience. What sets Bendit apart is its sustainable design, incorporating the use of cardboard. By utilizing cardboard as the primary material, Bendit promotes environmental consciousness and teaches children about the importance of sustainable choices.

A toddler playing on the floor with red and dark-coloured Bendit cars.
A red Bendit car beside two cylindrical BENDIT packaging tubes marked 6+.
A red Bendit car and a white car with a red stripe, three-quarter view on white.
A red Bendit car and a white number-2 car next to the BENDIT packaging tubes.
Flat-lay of the Bendit kit — folded cardboard car bodies in many colours with wheels and sticker parts.
Hands snapping wheels onto a Bendit car beside a red number-8 cardboard tube.
A toddler unfolding a flat Bendit cardboard sheet, an assembled red car on the table.
A white number-2 Bendit car and a dark-green number-6 car on a white surface.
A grey number-3 Bendit cardboard blank with its separate wheels and axle clips laid out.
Close-up of two grey five-spoke Bendit toy wheels with the packaging tubes behind.
Three Bendit cars lined up — green number-9, white number-2 and red number-8.